Polar Electro is a pioneering company that revolutionized the sports, health, and fitness industry in 1977 by introducing heart rate monitoring products, activity trackers, and training computers. With a vision to empower individuals to optimize their performance, they have been at the forefront of developing innovative technology for almost five decades. By providing consumer wearables, software, and services, Polar Electro aims to unlock the secrets to longer, healthier, and happier lives. In 2023, they expanded their reach by offering their cutting-edge solutions to other brands and industry partners with the ultimate goal of 'Life Optimized'.