Julep is an innovative ecommerce beauty brand that started as a chain of nail salons in Seattle and grew to offer practical beauty and skincare products. Their full-stack approach encompasses product development, testing, and distribution. Julep, now part of the AS Beauty portfolio, is dedicated to providing real-world solutions in the beauty industry while focusing on female-founded brands that offer unique stories and accessible innovations. With a mission to simplify everyday life, Julep offers a range of makeup, skincare, nail polish, and sets, encouraging individuals to 'Brave Pretty' every day.