Fat Brain Toys is an independent toy company that prides itself on offering quality educational toys, games, and gifts for all ages. Founded as a garage start-up, the company has positioned itself as 'The Little Engine That Could' in the toy industry. With a mission to provide an 'alternate universe' of toys beyond the typical mass-market options, Fat Brain Toys promotes design-centric toys that educate and entertain. They operate through online retail, brick-and-mortar stores, direct mail catalogs, and wholesale channels. Despite their growth, they remain a family-owned business dedicated to exceptional customer service. With a focus on Montessori toys and a commitment to bringing better toys and games to households, Fat Brain Toys is regarded as one of the best toy stores in America.